CONCEPT - Run Through Time: Nike

This was done as a small task during my level 3 apprenticeship but it allowed me to play around with a different brand and industry.

The aim of the task was to create a poster/ graphic that could be used to promote the retro styled Nike trainers that came out at a similar time using the tagline ‘Run Through Time’

As you will see below I decided on billboard advertising. A landscape static design as well as a portrait looping design aimed for digital billboards (like to ones you may find on a bus stop).

My landscape billboard design for Run Through Time

For the first design I looked at the evolution of the Nike logo (which you can subtly see in the background) as well as the different styles of shoes over the decades. This entire design was made in Canva and required me chopping up the images of the show and patching them together to look like a matched up image (the image to the right are the newer shoes of the three featured)

This one was my personal favourite. I took inspiration from the Polaroid and from some TikToks I had seen with seamless looping.

I paired this with different words than work with movement like ‘jog’, ‘sprint’, ‘walk’ and so on.

By cropping the back image into the polaroids and adding a grain to said backdrop, I feel like I really grabbed the retro feel for this design.