SNAKZ - Synoptic Project
The final project in my apprenticeship was a full workweek dedicated to a project picked from a selection of different briefs. The brief I chose had me working for North Star Digital, a marketing agency, who needed to make a pitch to Snakz, a healthy snack brand in need of some marketing advice.
The project itself was broken down into 4 sections, and from it, I created 3 documents:
All of these documents were put together within the time given and are viewable by clicking on the links above.
North Star Digital was written in name only, and I wasn’t provided with any brand guidelines for either company mentioned in the brief, so any branding in these documents was up to my own interpretation, whilst trying to keep it as simple as possible, given the time I was working with.
During the Research and Analysis phase, I looked at the information I was given, including their budget, Target audience, possible UGCs and campaign ideas such as one tailored towards encouraging children to eat the snacks by adding collectable cards and child-friendly packaging (this was on the assumption that they looked more like typical healthy brands that may not appeal to children at first glance if they were to see it in their lunchbox).
View the Documents below:
Client Marketing Summary
Campaign Suggestions & 12 Month Plan
The Marketing Pitch